SEOUL — Former Olympic figure skating champion Kim Yuna will take on a new job to promote the beauty of Hanbok, the traditional Korean attire, under a state project run by the Korea Craft & Design Foundation, an organization community that promotes Korean craftsmanship and design. Culture.
According to Korea’s Ministry of Sports, Culture and Tourism, the 31-year-old will plan hanbok products and engage in promotion and marketing with 10 hanbok companies to be selected through a call. tender open.
The project aims to promote the charm of hanbok to the international community and pioneer in overseas markets through collaboration between hanbok designers and Hallyu (Korean cultural wave) artists.
Kim, who is a UNICEF Goodwill Ambassador, was chosen for her elegant beauty that will showcase the charm of the hanbok, the ministry said. “I welcome the opportunity to plan and develop new products that express the beauty of Hanbok and actively promote the values and benefits of our Hanbok clothing,” Kim said in a June 10 statement.
At least six hanbok designs will be developed to fit Kim’s characteristics, the ministry said, adding sales opportunities would be offered in domestic and overseas markets through an online platform. “We hope that Kim Yu-na and hanbok societies will jointly develop various hanbok content and release it around the world,” an unnamed ministry official said.
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