MTN DEW® LAUNCHES NEW “SKATEBOARDING IS UNSTOPPABLE” CAMPAIGN, OPENING OFF-LIMIT SPOTS FOR NATIONAL SKATEBOARDERS

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As part of the Skateboarding is Unstoppable campaign, professional skateboarders MTN DEW, Sean Malto, Mariah Duran, Theotis Beasleyand Chris Colbourn, and popular content creators will take to the streets in July for a series of “Unlock the Spot” events held in the athletes’ hometowns. Each event will give local skaters the opportunity to ride on otherwise off-limits skate spots across the country. The tour will take place in early July and will end at the Summer Dew Tour in Des Moines, Iowa. Key locations will include:

  • Burlington, Vermont with Chris Colbourn
  • Inglewood, California with Theotis Beasley
  • Albuquerque, New Mexico with Mariah Duran
  • Kansas City, Missouri with Sean Malto
  • Des Moines, IowaSummer Dew Tour with the whole MTN DEW skate team

“I love skateboarding and am thrilled to be a part of Skateboarding is Unstoppable with MTN DEW,” comments Mariah Duran, MTN DEW professional skateboarder and Olympian. “Skate has taught me a lot about challenges and about being grateful for the journey and the lessons. I will never stop learning new tricks and filming in the streets with my friends. joy and can’t wait to unlock a forbidden zone in Albuquerque skating with my childhood friends and the ever-growing skate community back home.”

The Unlock the Spot Tour will end in Des Moines, Iowa during the highly anticipated Summer Dew Tour where the best skaters from around the world will compete in street and park competitions at Lauridsen Park, the largest skate park in the country. The two-day festival will be free and open to the public. The Skateboarding is Unstoppable campaign will also include a full video montage highlighting the tour and real-life testimonials from riders across the country about what drives them to skate, whether it’s the thrill of nailing a new trick or being part of the movement. who elevated skateboarding to the biggest sports scene in the world.

“We are thrilled to launch this exciting new campaign to support skateboarding,” says Matthew Nielsten, Senior Director of Marketing at MTN DEW. “Even though it is now an Olympic sport, skateboarding is still banned in most public spaces and many prominent skate spots are off limits. Skateboarding Is Unstoppable was designed to celebrate what makes the sport special for over 9 million active skateboarders in the United States and finding ways to make it more accessible.”

Stay tuned to DewTour.com and social media for more information on #SkateboardingIsUnstoppable and the upcoming Unlock the Spot Tour throughout the summer.

About MTN DEW

MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the #1 flavored soft drink in the United States. With its one-of-a-kind citrus taste, MOUNTAIN DEW elevates and quenches thirst with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW® products, the permanent line of DEW® products includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® ZERO SUGAR, the new MTN DEW MAJOR MELON ™ and MTN DEW MAJOR MELON™ WITHOUT SUGAR. For more information see www.mountaindew.com, www.facebook.com/mountaindew or follow @mountaindew on Twitter.

About PepsiCo

PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion of net sales in 2021, driven by a complementary beverage and convenience food portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visitwww.pepsico.com.

SOURCE Mountain Dew

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