US Open fashion delivers glamor and performance


Designing for a Grand Slam is always a demanding task. Apparel companies are expected to introduce game-changing outfits that will push the boundaries of women’s tennis fashion while improving comfort and performance levels every time.

Gear from this year’s US Open will be remembered for Serena Williams’ farewell outfit, Coco Gauff’s first signature shoe design, adidas’ innovative unisex pieces and Fila’s unique twist on the classic silhouettes. Marija Zivlak from Women’s Tennis Blog gives us a taste of fashion in Flushing Meadows.

All eyes were on Serena Williams at his last US Open. Nike celebrated their 19-year partnership with a shimmering figure skating-inspired dress, matching crystal-encrusted jacket and removable cape – the star of the show that expresses the 23-time Grand Slam champion’s superior status in the sport.

With the electric matches of America’s prime-time nights in mind, Nike designers teamed up with Serena Williams Jewelry to create a special edition of the NikeCourt Flare 2. The custom shoe features “queen” and ” mama” on the laces, as well as the recognizable “SW” logo on the tongue.

Last year champion Emma Raducanu sported Nike’s latest collection inspired by the brand’s classic Heritage styles, in subtle hues of blue and purple with pops of orange. The Brit’s choice was the Nike Fall New York Slam Tankfeaturing a mesh racerback with a keyhole cutout, and the Nike New York Slam Shorts which looks like a skirt at first glance.

After mastering recycling technologies, adidas began to explore gender-neutral sportswear. Their new tennis collection includes Unitefit, a fit system that has been created to accommodate a range of sizes, genders and shapes. Jessica Pegula wear it adidas Unitefit New York Sleeveless Top in lilac, back in the ecru version of the adidas Fall Gameset Match Skirt. The unisex top is also available in carbon and white.

New balance also jumps on the unisex trend. Coco Gauff launched its first signature tennis shoe model, which can be worn by both women and men. Confident in her basketball-inspired sneaker, the teenager recorded her best career finish at the US Open.

The Colors DigiCoco of the Coco CG1 takes the young American to new heights in New York. Anyone who follows the US Open must have noticed these brightly colored shoes that combine energy red with bright lapis and green. The ’90s-inspired shoes feature the WTA star’s signature on the tongue and lace jewel, as well as the coordinates of the courts where the American started playing tennis.

American designer Brandon Maxwell revamped Fila’s classic aesthetic with unexpected executions and eye-catching details. The 21-piece performance collection brings together ready-to-wear and ready-to-wear.

The most interesting Fila x Brandon Maxwell article is Shelby RogersTwo-piece polo tank top, that fuses a racerback tank top with a detachable cropped textured mesh polo shirt. The American completed the innovative top with a preppy style skirt.

In addition to the dominant green and navy, the collection offers a range of items in pink and red, as seen on Karolina Pliskova. The choice of the former world n°1 is the Fila x Brandon Maxwell Racer Tank Top and Pleated skirt.

Ranked at the top Iga Swiatek glide on the hard courts of the Asics Gel Resolution 8 tennis shoes, personalized with the inscription “Team Swiatek” on the side. In terms of clothing, the Sector promotes Asics’ fall 2022 collection: a ice green skort featuring a textured mesh fabric overlay with pleats and a matching tank top that has overlapping panels with a keyhole cutout at the back.

Sporty elegance meets peak performance in Anet Kontaveitit is Lacoste Clothing. The Estonian’s sleeveless soft yellow zip top is paired with a flared skort which features striped purple stripes on the side.

Find your favorite gear at Tennis Warehouse.

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